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BT Sport Might Be Free For Broadband Subscribers

Date : Monday, May 13, 2013

BT has also declared that BT Sport will be significantly cheaper for pubs to show in comparison to Sky’s extremely expensive rates.

Rumour has it that BT will announce free access to its sports channel to subscribers this Friday. The telecoms giant is predicted to publicise the plans at the same time that it unveils its full year financial results. The results are expected to show a profit of £2.5 billion, the same sum of its spending on fibre broadband rollouts.

The company is also set to reveal the price plan of BT sport for direct subscribers. As it stands now, subscribers of BT sport will be able to take the channel via rival broadcasters such as Sky, but this announcement will allow users to take the channel directly from BT. Predictions from City Bank Nomura say that the price is likely to be £10 a month.

Conversely, BT and Sky are still in a discussion over whether the sports channel will be offered to Sky on a wholesale basis, enabling Sky to sell the service to its 10 million plus subscribers. The alternative would see BT offering the channel directly to Sky subscribers, leaving them to pay two subscriptions.

BT currently has 770,000 subscribers to BT Vision, which will contain the BT sports channel when it is launched this year. Of course, BT is reluctant to hand over the rights to Sky wholesale as it worries about losing customers.

The firm has paid a whopping £738 million in order to show 38 live Premier League games per season for three seasons and is expected to invest a hefty £1 billion into BT Sport over the next three years.

BT has also declared that BT Sport will be significantly cheaper for pubs to show in comparison to Sky’s extremely expensive rates.

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